What is Certification?
Nature’s Healthiest® Certification
consists of three criteria categories:
Ingredients Not Permitted, General Guidelines, and Nutrition Guidelines. All areas of criteria must be met in order to qualify for certification.
Ingredients Not Permitted
Ingredients will not be permitted in any product certified as Nature’s Healthiest®. These ingredients are included in this listing as they fit at least one of four criteria for inclusion:
- are artificial or
- are highly processed or
- in clinical studies, have shown a potential to cause adverse effects to human health or
- may cause harm to the environment
Nutrition Guidelines have been established for evaluation of products seeking certification as Nature’s Healthiest®. Along with the Ingredients Not Allowed and General Guidelines categories, the Nutrition Guidelines criteria emphasize the importance of nutrient balance as well as quality in the foods and beverages that contribute to a healthy lifestyle.